Is your junk drawer in the kitchen or your desk organizer overflowing with pens? Blame your plethora of writing utensils on some of the oldest advertising tools around – promotional pens. You pick up your dry cleaning and the clerk hands you a pen to sign your credit card receipt. The doctor’s office gave you a pen to fill out paperwork. Promotional pens have a way of finding themselves in your possession. Many times, you slip those handy dandy promotional pens in your pocket or purse without thinking about it.  Almost everyone has done that at some point or another.

Promotional pens have been popular for years for the simple reason that they make themselves useful.  Everyday, you have to practice your penmanship, whether it is signing your kid’s report card or writing a check to pay a bill. Promotional pens are like the gifts that keep on giving.

Businesses will continue to distribute promotional pens because they are an effective way to advertise. Even more importantly, you can pass out these promotional pens to target audiences and get more bang for your buck! For example – Say you are a plumbing contractor.  You set up a booth at a home and garden convention or a local home improvement fair.  Your target audience is most likely going to be fairly savvy do-it-yourselfers who know when to call in the experts, like you.  So you pass out literature and give everyone that stops by your booth promotional pens with your business and logo on it.  Chances are that the pen they got from you will make its way to their kitchen counter or by their home phone.  When they need plumbing services, that pen will be lying around waiting for them to remember that they have a potential plumber right at their fingertips.

Promotional pens are a great way to promote awareness.  The general public may not be cognizant that your company exists.  One way to get the word out is through the distribution of promotional materials, namely promotional pens.  When the promotional item is something that people use all the time, it tends to be more noticeable.  And if you are scrambling for a pen or ask to borrow one, you are more than likely going to look at it and wonder where it came from.

Functionality is the key word when it comes to successful marketing items.  Promotional pens definitely fit the bill because everyone has to use one!  What businesses count on is that you will notice where the pen came from, and then spread the word along as the opportunity presents itself.  For instance, if one of your promotional pens came from a maid service, you may remember it when you have a conversation with your neighbor who is looking for extra cleaning help.

Practically every marketing products company offers a wide selection of promotional pens.  Twist pens, click pens, capped pens …. Pen color, font size, graphics or logo … Red, blue, black … There are so many features to think about when ordering your promotional pens. The hard part is deciding what color and style will suit your business the best.  

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