Make a big statement for your business by wearing custom shirts with your logo on it.  Like promotional pens, custom shirts are useful and you have a better chance to recoup the marketing cost with these highly popular shirts than with some other item. After all, you are more likely than not to wear the custom shirts over and over again. Think about all those custom t-shirts you probably have tucked away in your dresser drawers or closet.  Chances are they have a graphic or logo of a business or event somewhere on it.

So, what will you decide to do for your custom shirts?  There is such a vast array of choices that trouble could start brewing come decision time. Is red your color? Do you think your customers would like neon glow-in-the-dark green? Pullover shirt or button down?  Consider who you will be distributing these custom shirts to.  Are they strictly for employees, something to wear when with a client?  How about your customers?  Are you perhaps sponsoring a charity organization and underwriting the costs as long as your logo is on it? 

Let us suppose that these custom shirts are strictly for employees.  You might want to consider polo shirts or standard oxford shirts.  This way, they can wear the shirts with khakis or causal slacks. Because offices are not as suit and tie formal, these custom shirts would coincide with the business casual atmosphere of many companies these days.  If your target audience has to do with children, then custom shirts, namely t-shirts, are popular.  Kids practically live in t-shirts and if they can wear custom shirts with your logo on it, so much the better for you! 

Next on your list of decisions is the type of materials available in custom shirts.  For the most part, cotton is the material of choice, thanks to many desirable qualities.  It’s fairly lightweight and allows your skin to breathe. Plus, screen printing and iron-ons are easy to do on cotton.  T-shirts are mostly cotton, but some of these shirts may have additional materials like silk or spandex woven in the fabric. In regards to your custom shirts, polo or oxford styles sometimes will have a cotton and rayon mixture or even cotton and polyester. These blended materials make for longer lasting custom shirts.

Your choice of custom shirts basically comes down to your target audience and the money in your budget. The shirts with materials like rayon and polyester in them will be cheaper than cotton.  But should you decide on custom shirts made from cotton, expect to pay a higher price than normal.  Due to the decrease in cotton production in the United States, a lot of the cotton product used to make these custom shirts is imported from places like Egypt, who are known for their high quality cotton.

Talk with your promotional products company.  Tell them what you envision for your marketing campaign.  Who are you going to target? Where will you hand out the custom shirts? They need those answers in order to help you make the most informed decision possible.